The new MAC FRUIT ATTRACTION China will take place in Shanghai from 22 to 24 November 2017

After the success of Mac Fruit Attraction Mena, a new meeting will take place in Shanghai, in the framework of the HORTI CHINA trade fair in November of this year 

Madrid, 24 March 2017. Mac Fruit Attraction China has been created though an alliance of IFEMA and Cesena Fiera with VNU Exhibitions Asia. The event will take place in the framework of Horti China, a fruit and vegetable trade show to be held from 22 to 24 November 2017 at the Shanghai Convention & Exhibition Center of International Sourcing.

Organised by IFEMA and CESENA FIERA, two trade fair operators from the main fruit and vegetable producers and exporters, Spain and Italy, Mac Fruit Attraction CHINA will be a meeting point for Asian operators and the international fruit and vegetable trade. China has been identified as one of today's strategic markets for its potential for development, which will make this new platform a commercial opportunity where participating companies can form alliances with the Chinese market.

European Union exports to China in 2015 totalled 22,768 tons, with a value of 36.3 million euros. Apples and pears were the main products exported, totalling 5,399 tons, with a value of 6,211 million euros, followed by citrus fruits, with 4,278 tons and a value of 4,220 million euros. Within the EU, Italy, France and Spain are the main exporters to China. Spain was also the first country in the world to be authorised to export peaches to China in July 2016. Spanish plum, peach and nectarine exports to China in 2016 came to 815 tons and were worth 1.32 million euros. Last year, according to the data for the period until November, EU exports to China reached 31,298 tons with a value of 45.6 million euros.

Mac Fruit Attraction CHINA will take place in the framework of Horti China, a VNU Exhibition Asia event with four sections: Horti Seed, aimed at the seed industry; Horti Tech, which focuses on applied technology in production; IFresh, featuring the Chinese fruit and vegetable industry, and Mac Fruit Attraction CHINA, a trade show for international fruit and vegetable exhibitors.

Driven by the success of Mac Fruit Attraction MENA, which will be held for the second time from 22 to 24 April in Cairo, this will be an important step forward in IFEMA’s international strategy with Cesena Fiera, with what has become an established platform for internationalization in the fruit and vegetable sectors in their respective countries.

“I am extremely pleased with this alliance”, said Renzo Piraccini, president of MacFrut, “because it is a unique opportunity to expand in the great Chinese market”. It represents a step forward in our strategy to make Mac Fruit Attraction a platform for internationalising the fruit and vegetable supply chain in Italy”.

According to Raúl Calleja, director of Fruit Attraction, “Mac Fruit Attraction’s China edition will enable us to continue expanding out international network, establishing Mac Fruit Attraction as the main tool for the global fruit and vegetable trade, because of its capacity to foster meetings between the supply and demand in strategic places, all over the world".

About Mac Fruit Attraction

Mac Fruit Attraction is the new global brand for the fruit and vegetable sector arose from the collaboration between CESENA FIERA and IFEMA, the two trade show organisers representing Italy and Spain, the main producers and exporters countries of fruit and vegetables.

The second edition of Mac Fruit Attraction will be held in Cairo from 22 to 24 of April 2017 as part of the trade show FOOD AFRICA, following an agreement reached with IFP Group the largest trade fair operator in the Near East, meaning it will cover the Middle East and North Africa.

Egypt is an increasingly strategic market for Italy, especially for the apple industry. In fact, in just five years, Italy has seen its exports of apples rise from a remarkably low percentage to 16% of its total production.

The first edition, also held in Cairo, was attended by about 30 Italian companies out of a total of about 300 participants, with 10,260 visitors from Africa and the Middle East. This trade fair was an opportunity not only for the apple industry but also for introducing other fruit and vegetable produce to new markets, with a special focus on companies specialising in technologies and packaging, of which Italy is the absolute global leader and is broadening its horizons in this field.

This will make Mac Fruit Attraction into a global brand with high international convening power which adapts to the particular needs of each market.

About Horti China
Horti China 2017: a new, international trade fair for horticulture, focusing on fruits, vegetables, flowers and plants, professionalizing the sector as well.
From 22-24 November, 2017, the first edition of Horti China will be held at the National Convention and Exhibition Center in Shanghai. The International trade fair's powerful and highly experienced group of organizers consists of VNU Exhibitions Asia and their leading counterparts in Europe Mac Fruit Attraction. The event will create a much-needed professional platform for China's horticultural business: agriculture, with vegetable and fruit production as a top priority, is seen as the country's 'forgotten sector', in need of fast and comprehensive modernization. China's central government has put agriculture and food production at the top of all priority program.

At Horti China, leading fruits, vegetable, flowers and plants players from all over the world will meet Chinese business partners and seize the opportunities in the world's largest food market! The fair will enjoy government support from China and Europe, and its program will include expert seminars, VIP incentives and media events ensuring full exposure to a market of 1,4 billion consumers.

About VNU Exhibitions Asia
VNU Exhibitions Asia is a joint venture of Royal Dutch Jaarbeurs and Keylong Exhibitions Service Co., Ltd. As one of the earliest exhibition companies in the country, VNU Exhibitions Asia has been a leader in China's exhibition industry for more than two decades. Through the joint efforts of more than 150 outstanding employees, the company hosts almost 20 top exhibitions and conferences in China each year, and boasts an exhibition area of over 500,000 square meters. The company is currently headquartered in Shanghai.

About Cesena Fiera
Cesena Fiera is the organizer of the International exhibition Macfrut, one of the leading exhibition in fruit and vegetable industry. The 34th edition of Macfrut will be held in Rimini Expo centre from 10 to 12 May 2017.

About IFEMA
IFEMA (Institución Ferial de Madrid) and FEPEX organise Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, which attracts more than 1,500 companies from throughout the fruit and vegetable value chain, and 60,000 trade professionals from 110 countries to Madrid every year. The 9th edition of Fruit Attraction will be held from 18 to 20 October 2017